Editor’s Notes: This post was originally written on our blog (Pay Per Click Advertising and Your Business) on May 3rd, 2007. It has been edited, revised, and outdated information has been updated to be current and relevant while still preserving the original content.

Pay per click (PPC) advertising has become one of the top leading advertising types across the world. PPC is popular among businessmen and women because of the benefits it offers for their companies. It can be maximized by website owner for their online businesses and offline business as well. The benefits extend their opportunities to reach customers online for their digital marketing campaigns.

What can you business actually get from pay per click advertising? Is this really effective? Can this assure you to get back your investment on your projects? We discuss below a few of the specific advantages of pay per click (PPC) advertising.

Pay Per Click Advertising1 | Columbus Web Consultant

Use pay per click to advertise to the particular geographical regions your customers are in.

In any form of online advertising, of course, it would not be effective if you are targeting the wrong audience. That is why businesses should research their target markets to obtain the best results from their campaigns. It is important to identify the right demographics for your marketing, for example: age, sex, geographical location, income, etc.

If you are successful in identifying the right audience for your product or service, pay per click advertising (PPC) can work like a charm. For instance, if you are a local baker, then you can target the people within your city or even your ideal neighborhoods. If your company sells a product that can be shipped across the county, then you can focus on a national digital marketing campaign. If you are an exporter, on the other hand, you can target the whole world!

PPC Millions of Potential Customers | Columbus Web Consultant

Pay per click advertising gives you access to millions of potential customers through digital marketing.

You can interact with the largest market in the shortest possible time by going online. There are millions of people who use the internet every single minute. It has become a “necessary” part of life. On a day to day basis, people will be doing business online whether it is shopping, investing, engaging on social media, or just doing research.

The possibilities are boundless with the internet. Due to the amount of opportunities there are online to advertise through pay per click advertising to consumers, the competition has become very tough, in the industry. This is why using a variety of digital marketing services will help you rise above others in your same niche.

With just one online advertisement that features your products or services, it can give you more than the number of potential customers you might expect to get. It opens up a network of billions of consumers around the globe.

Pay Per Click Target Customer | Columbus Web Consultant

Pay per click advertising helps turn cold leads into hot, ready to buy prospects.

With pay per click (PPC) advertising, whether through advertisement spreads on sites or paid search engine ad placement, there is always a short description of what you are offering. This allows you to entice customers to finding out more about your products and services.

Most likely, the customers who would inquire about your products or services are really interested after engaging with your advert. They will be more likely ready to pursue a business deal with your business. When they engage, or respond, to your advertisement, the likelihood they are seeking more information means that there is a good chance they are ready to purchase as soon as possible. A hot or warm lead is always easier to sell to than a cold or uninformed prospect.

Pay Per Click Advertising Cost Effective | Columbus Web Consultant

With split testing and optimization, pay per click advertising can be a very cost effective digital marketing solution.

At first, it can seem very intimidating to know that you will have to pay for each visit that comes to your site from your pay per click advertising campaign. You might think that advertisers may hire people to click on your ad to obtain more profit for themselves with a higher ad spend from you. However, this is a highly controllable situation.

It is clearly stated in the agreement between you and the advertisers, that “clicks” are considered legitimate based on how long they then stay on your website or perform a certain task. Another way to control how much you spend, is for you to setup a maximum ad spend budget.

This budget can set certain amount for days, weeks, or the entire month. Make sure you monitor and track your advertising, so that you can make sure you are able to optimize your return on investment. Adjusting your cost per click, will also help you stay within budget.

Top 4 Reasons Pay Per Click Advertising Works Great | Columbus Web Consultant

Top 4 Reasons Pay Per Click Advertising Works Great

This is the top 4 reasons pay per click advertising works great. Overall, pay per click advertising can be the greatest decision that you can make for your business. The key is to choose the correct keywords and the right target audience. This digital marketing solution can give rise to a strong increase in sales for your business. Hopefully, it will help your business grow faster than what you would expect. Get in contact with your local digital marketing agency, Columbus Web Consultant, to talk to a pay per click advertising expert to see how it can help your business grow!