Just 3 Steps to Higher Rankings, More Traffic, and More Leads!
Turn Your Website Into an
Website design is more than just pretty images on a screen. Your website should greatly enhance your business’s presence on the internet. We build user friendly websites that reflect your brand and get you more customers. We aren’t just another web design company.
Columbus Web Consultant is a team of digital marketing experts based out of Central Ohio that know a strong online presence starts at the source: the website. We use the website design, content, technology, and marketing to increase your brand communication and visibility. We build sites that are optimized on a technical aspect to provide speed and a great user experience, as well as search engine optimized to help you rank above your competition.
Your Site Should Convert
More Visitors Into Customers
Your website is your modern day storefront and often your first impression with potential customers. It should reflect your brand, be easy to use, and get you more customers.
Here at Columbus Web Consultant, we listen to the goals of the business and define the customer persona when designing our websites. The result is a beautiful, user-friendly brand asset that converts potential customers into leads.
We Don’t Just Do Website Design
With a newly implemented website that is optimized for both mobile, tablet, and desktop devices, a business can start to grow.
The user experience on a site is just as important as having traffic to the site. User experience on a site is a large factor in search engine’s algorithms.
Local search engine optimization campaigns will help generate new leads that preform at higher conversion rates. With the leverage of a local SEO campaign, you can grow your rankings and get more qualified leads.
Just 3 Steps to Higher Rankings,
More Traffic, and More Leads
Are you ready to start getting more traffic, leads, and sales? Schedule a call today to speak with one of our experts. We can guide you in the right direction to win online against your competitors.
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10:00am – 9:00pm
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10:00am – 7:00pm
Website Design FAQ
- Why does my business need a website?
- What can a website do for my products and services?
- Where can a website take my business?
- Who is online looking at websites for information?
- How can my website sell my products and services?
- Should my website design showcase my work?
- Do I need to add reviews and case studies to my website?
- If I have brochures, fliers, and business cards, do I still need a website?
- How can I use a website to improve the support I give to my customers?
- Should I use my personal email for business use?
- How can a website bring me more leads and customers?
- How can a website be an educational and valuable resource for your staff?
Why does my business need a website?
Most businesses have traditional operating hours that are set the same every day of the week. There are hours that no one is there able to answer calls, take messages, set appointments, sell anything, et al. A website, however, is never closed and always open. It is open for business 24 hours a day, 7 days a week, and holidays, too! With over 81% of people doing research online before they make any purchasing decisions, it is important to have an online presence; and, a website is the perfect place to start.Back to Index
What can a website do for my products and services?
The best digital marketing experts use website design to make your site a brochure or catalog to sell your products and services. Any time you change your prices or add or remove items and offerings, you can easily make the changes online to your site. Unlike with printed materials, there is no waste on outdated materials in circulation or being thrown away. A website is the foundation to your business’s online presence. In order for it to work correctly, it needs all the other building blocks to be complete. Local search engine optimization (SEO), social media management, online reputation management, and even pay per click advertising campaigns will all help to build the rest of your business’s online exposure to millions of potential clients.Back to Index
Where can a website take my business?
A website can increase your market area and even take it globally, when applicable. This allows you to market your brand to potential clients that may have never heard of or seen you before. Even if you only sells products or services locally, a site will reach more people in your area and act as an around the clock billboard for your company. The best digital marketing agency will develop a website that helps grow your brand, authority, and professional appearance to current and potential customers.Back to Index
Who is online looking at websites for information?
The short answer is: everyone! Over 90.3% of the developed world has access to internet through a mobile device or broadband, it is safe to assume nearly everyone is online in some form or another. It isn’t only the younger generations that use the internet, people of all ages and demographics do research online to discover businesses; find products and services; setup entertainment plans, keep in touch with family and friends; et al. Your clients and customers expect you to be online; and, your competitors already are.Back to Index
How can my website sell my products and services?
Traditional physical products and services can be sold online through websites. Besides offering a great resource to sell, these sites offer an opportunity to educate your clients about your products, services, and brand. You have the opportunity to explain your plan to ease their pains and solve their problems. As any of the top digital marketing experts would tell you, by providing valuable information and resources, and nurturing your leads, you will get more engaged visitors who are more likely to become clients and customers. This should be your goal on your website as well as social media platforms. Don’t just pitch this or that to visitors. Offer them valuable, helpful, engaging content that increases your authority and brand recognition that has a human like personality to it.Back to Index
Should my website design showcase my work?
In addition to being a great way to sell things, creative website design experts will setup a section on your site that will showoff your past work projects and portfolio. Sharing your work is a good way to get clients to trust you and grow their interest in working with you, also. Regardless of what niche you are in, showing off completed projects or products will give credibility to your ability to deliver on your promises. Use these areas of your site to show off references of your accomplishments.Back to Index
Do I need to add reviews and case studies to my website?
People are searching online before they make purchasing decisions; and, they are looking at reviews to give them guidance. You need to share social proof and case studies on your website that shows you do deliver on your promises. It is important to have reviews across multiple platforms; i.e. Google My Business, Facebook, Yelp, etc; and, you should share this information on your website. Reviews also help rank your website online, in addition to growing your online reputation and brand recognition.Back to Index
If I have brochures, fliers, and business cards, do I still need a website?
Your website is the center of all of your marketing. As any trust worthy marketing expert would tell you, the first marketing step for any business is to have a great site that is optimized for user experience and the search engines. Any information that you deem to be useful or helpful for clients, should be put on your website first and foremost. Physical marketing mediums; for example: brochures, fliers, business card, etc: still have their place in business; but, they should always reference your website as a top reference point to get more information. Your website can then convert those visitors into new clients.Back to Index
How can I use a website to improve the support I give to my customers?
Since your website is online around the clock, it offers a great opportunity to provide support for any issues your customers may have at any time. With the ability to have live chat on your site; direct click to call features; email contact forms; and even troubleshooting or tutorial information, your site will offer the ability to handle any questions or concerns your customers may have or get them to the right people to address them. This will save you time and money, as the information to their questions can be answered with one single and simple solution, your website.Back to Index
Should I use my personal email for business use?
In today’s business world, using a GMAIL or Yahoo email account is kind of a turn off. Although, they do provide all the basic features you need, a personalized business email account linked up to your website looks a lot more professional. Having a domain matching email shows your professionalism, established credibility, and helps support your digital identity. As part of any professional website design project, unique and personal email accounts should be setup for everyone in your company. Traditionally, you will want to setup general accounts for departments, such as sales, customer support, etc. as this will help to receive inquires from your website or other marketing avenues.Back to Index
How can a website bring me more leads and customers?
Your website can collect information from your visitors and bring you new leads and subscribers. By offering a way for people to show interest in your products and services with different inquiry methods, you allow them to reach out directly to your business to show their interest. Offering newsletter sign-ups on your website gives you an audience that is targeted and interested in more information from you. Your newsletters and emails should not always be pitching a product or service to subscribers. You should use it as an opportunity to provide value and nurture your leads. Include industry relevant news, helpful tips, and other useful resources that keep the readers involved and subscribed to your email marketing campaigns. Your email marketing campaigns can be automated to save you time and effort and deliver your message at the right time to the right people.Back to Index
How can a website be an educational and valuable resource for your staff?
We know a well designed website offers new opportunities to market to potential customers; but, it, also, can be a great asset in-house for your staff. With the setup of special parts of the site only your staff can access, you can include learning materials, instructional videos, other resources that will help staff be better trained, educated, and feel more appreciated. Since your staff is not a cost to a business, but an investment, offering an online resource for them to connect with will greatly improve the efficiency and training of your staff.Back to Index