Just 3 Steps to Higher Rankings, More Traffic, and More Leads!
We Are a Team of Trusted Local SEO Experts – Only The Best Will Grow Your Return On Investment
At Columbus Web Consultant, we work hard to create trust with all that we do online. Oxford‘s definition of Search Engine Optimization (SEO) is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
“The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.” It is designed to get your products and services in front of potential customers by ranking high in the major search engines they use. There are two major types of SEO businesses should focus on: local and organic.
Local Search Engine Optimization Will Help You Generate Local Leads
Reaching out to the people in your immediate neighborhood is what local SEO is all about. Not all businesses offer services or look to get out in front of a global audience. Local search engine optimization techniques are used to help you target customers who are near you and in your service area.
Being found in local search is becoming increasingly more important to do. When someone searches for something with the keywords “near me” or “near by” you want to show up on the first page, preferably in the top search results. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
Utilizing The Power of Organic Search Engine Optimization Will Help You Grow Your Brand
The three major search engines (Google, Bing, and Yahoo) change their algorithms constantly. This can change where your business’s website ranks in position and if it even shows up in the results at all!
Organic search engine optimization helps you create “Evergreen” ways to rank. The difference between “house for sale near me” and “how to sell a house” shows how local SEO and Organic SEO differ.
At Columbus Web Consultant, our digital marketing experts will use a mix of optimizing relevant content on your site, marketing your content offsite, and other off and on page search engine optimization techniques. This will build a better trust with your users and the search engines.
Just 3 Steps to Higher Rankings,
More Traffic, and More Leads
Are you ready to start getting more traffic, leads, and sales? Schedule a call today to speak with one of our experts. We can guide you in the right direction to win online against your competitors.
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Local Search Engine Optimization FAQ
- What is search engine optimization (SEO)?
- What is local search engine optimization (SEO)?
- Do I need traditional search engine optimization or local search engine optimization?
- What is organic traffic?
- What is paid traffic?
- How much does search engine optimization(SEO) cost?
- Are the ads for search engine optimization services offering a guaranteed number one results legitimate?
- Why ranking guarantees are not possible in search engine optimization?
- How long does it take search engine optimization to work?
- In search engine optimization, what is crawling and indexing?
- What is on-page search engine optimization?
- What is off-page search engine optimization?
- Which is better on-page or off-page search engine optimization?
- Can I rank my website with content alone?
- What are backlinks in search engine optimization?
- Can backlinks actually be harmful to your site’s rankings and visibility?
- What is domain authority and why is important to search engine optimization?
- Why should you hire a search engine optimization expert?
- What happens when you stop your search engine optimization campaign?
- Is it true that search engine optimization is dead?
- Is it worth investing in search engine optimization?
What is search engine optimization (SEO)?
Oxford defines search engine optimization (SEO) as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”. In a nutshell, search engine optimization is what is done to help a website rank higher in the search engines organic search results. By making certain changes on your site and on other sites, you can help make your site more attractive to the search engines and increase where they show you in the results.Back to Index
What is local search engine optimization (SEO)?
Just like with traditional search engine optimization (SEO), local SEO focuses on increasing a website’s rankings in the search engines, but in a geographical area. Local businesses, such as ones that offer services locally, often do not need to rank nationally or globally for keywords and phrases. This would bring visitors that, these local businesses, could not provide services to. More and more people are searching with a “geo qualifier” (i.e. city, zip code, near me, et al) to find services and businesses that are local and close to them. It is important for a business that offers locally specific services to be find locally by potential, local clients.Back to Index
Do I need traditional search engine optimization or local search engine optimization?
Traditional or organic search engine optimization (SEO) is good for large brand and companies that do business nationwide or even internationally. Local search engine optimization has a geographical component to it that organic SEO does not necessarily have. Most businesses that sell products or services only on a local level should focus and utilize the benefit of local SEO. There is a benefit to local campaigns for businesses both large and small because it helps focus growth on a local level in areas where they offer products and services to customers.Back to Index
What is organic traffic?
Organic traffic refers to the visitors that come to your website as a result of unpaid means or “referred” by another site. Being the opposite of paid traffic, this type of traffic comes to a site without a referral from another site, but from a result in a search engine instead. Although websites do link to each other and provide visitors to your site, organic traffic is considered to be the visitors that land there through the result of a search online through a search engine. Search engine optimization will help your site rank higher organically, so that you can get more organic “free” traffic.Back to Index
What is paid traffic?
Your local digital marketing agency may want to include paid traffic as part of a campaign to gain more visitors and leads for your business and it’s website. Paid traffic is when someone who lands on a site is brought their by an advertising campaign. There are different ways of getting paid traffic such as banners, video ads, pop ups, etc. Pay per click (PPC) advertising is one of the most common forms of providing paid traffic to a site. Unlike, organic traffic that is gained through search engine optimization (SEO), paid traffic starts and stops only when you are paying for advertisements to run.Back to Index
How much does search engine optimization(SEO) cost?
Every business has different needs when it comes to digital marketing campaigns and goals. Since the search engine is always changing their requirements for what they are looking for, successful search engine optimization campaigns vary in price based on how your website compares to your competitors. The position you are currently in the search engine results compared to how fast you want to rise in the rankings are two of the many factors that will go into the cost of a SEO campaign. On average, a search engine optimization campaign can cost you anywhere from $200 to $5,000 per month. The price ranges from a couple hundred to several thousand dollars a month based on the needs of the business; their goals and how fast they want to reach them; and, how competitive the niche is, as well.Back to Index
Are the ads for search engine optimization services offering a guaranteed number one results legitimate?
Why the promise of number one rankings in the search engine is hard to resist, no company can guarantee you top placement organically with search engine optimization; because, they do not control the search engine’s ever changing algorithms. “You don’t know the trust cost of something, until you hire an amateur.” There are many schemes out there for SEO that can get you worse off then when you started. Google, and other search engines as well, will actually penalize a site that it feels is trying to trick them into ranking a site higher. This can include being blacklisted or “sand-boxed” to where your site is extremely deep into the rankings it cannot be found or removed altogether from their results. Make sure that the digital marketing agency you use is doing things the right way for the long game. SEO is a marathon not a dash.Back to Index
Why ranking guarantees are not possible in search engine optimization?
As any ethical or reputable digital marketing agency will tell you, they can not guarantee your rankings in the search engine results, even with search engine optimization. As stated so eloquently by MOZ, “Given the incongruous nature of ranking fluctuations and the fact that ranking in a particular position on a given machine at a single point in time says very little about the future or even the present, it’s no wonder that savvy SEO firms stay away from the guarantee.”. Digital marketing agencies are not politicians; so, the good ones do not make promises they can not keep.Back to Index
How long does it take search engine optimization to work?
Since there is a lot of different things that go into search engine optimization (SEO), results can vary. Sometimes you can see results in as short as one day or six months to a year. SEO results grow over time and you will see better results as this period goes on. The best digital marketing agency will be able to get you to start seeing results in the first few months with a better results at six months and even better still when you hit a year. To maintain and keep your rankings, it is important to continue some form of a digital marketing campaign; whether it is link building, content creation, et al; that way you will contain growing and maintaining your rankings.Back to Index
In search engine optimization, what is crawling and indexing?
There is a lot of terminology that can be confusing when it comes to, search engine optimization (SEO). Two, often, misunderstood terms are crawling and indexing. Indexing is when a search engine, such as Google, has made your page eligible to show up in their search results. Crawling is when a bot, like the Googlebot, looks at all the content and coding of your website and analyzes it. You need your site to be crawled by these bots, so that your site can be indexed in the search results.Back to Index
What is on-page search engine optimization?
On-page search engine optimization is one of the first things that the best digital marketing agencies start off with. Even during the process of building a new site, or redesigning an existing website, requires on-page optimization as an essential building block. A site’s content and coding that is optimized will help increase the uses experience and engagement and allow search engines to read and understand the content more clearly. This will help you increase your rankings in the search results as well.Back to Index
What is off-page search engine optimization?
Off-page search engine optimization is the set of techniques that a good digital marketing agency uses to grow your website’s visibility and ranking in the search engine’s search results. Once you have the foundation built of a well optimized site, you can begin your off-site campaign. Creating shareable content, guest posting, social media engagements, citation building, et al are just a few of the techniques that are used as part of a digital marketing campaign to grow your site visibility and rankings in the search results.Back to Index
Which is better on-page or off-page search engine optimization?
Both on-page and off-page search engine optimization (SEO) is vital to having a successful online presence in the search engines and across other platforms, such as social media sites. Both of these are important and need to be done correctly. On-page SEO should be done first, so that as your site increases in the search engine and gets more traffic through off-site SEO, your users will have a better experience and the search engines can understand your site efficiently.Back to Index
Can I rank my website with content alone?
The big underlining theme that is preached often with any of the best digital marketing agencies is that content is king! It is extremely important to users and search engines alike. Although, it is possible to rank a website with content alone, using other search engine optimization techniques along with your content will grow your reach and rankings faster. In order to rank with content alone, you also need to have a strong authority in your niche to get tougher, more competitive keywords to rank well in the search engines. This means social credibility, backlinks, guest posting, et al are very important, too.Back to Index
What are backlinks in search engine optimization?
It is important to have your website be found by search engines and users alike, backlinks help. Backlinks, also known as inbound links, are external links on other websites that point to your site. They help search engines find your site to crawl and index it; and, people will discover your site through these same links as well. The best search engine optimization campaigns will include building backlinks to your site that help increase your rankings.Back to Index
Can backlinks actually be harmful to your site’s rankings and visibility?
Backlinks at their core can be looked at like votes for a site; so, you would think that the more votes a site gets, the better. However, just like with the electoral college compared to the popular vote, more doesn’t always mean better or that you get the results that you want. Not all backlinks are good for search engine optimization; and, in fact, some links can actually hurt your site and even get your site blocked from the search engines. Bad links come from unrelated sources and point at your site. You need to monitor the links to your site to make sure they are helpful and not hurtful.Back to Index
What is domain authority and why is important to search engine optimization?
In search engine optimization, digital marketing agencies check domain authority of websites to see the value they can provide your site. Domain authority was developed by MOZ to as a search engine ranking score that predicts how well a website will rank in the search engine results. There are many factors that are used to calculate a sites domain authority including the amount of backlinks to a website. Although this authority is not used as a metric for Google to determine how your site will rank in their results, it is considered a strong metric to use as part of search engine optimization campaigns for link building and guest posting.Back to Index
Why should you hire a search engine optimization expert?
As the best digital marketing agencies will tell you, also, a search engine optimization (SEO) expert will help you grow your site efficiently and the right way. Although, there are some basic SEO things you can do yourself, you will not only be looking at dozens of hours a week doing them, you will have to constantly keep up-to-date on the changes in the algorithms the search engines use. If your SEO is done wrong, you can get your site penalized and actually do more harm then good in the eyes of the search engines. This is why it is important to hire a SEO expert who keeps up to date on the trends and changes of the search engines.Back to Index
What happens when you stop your search engine optimization campaign?
Search engine optimization (SEO) is like your membership to the gym. If you don’t go to the gym for a couple of days, you may not notice an immediate decline in your performance; but, if you don’t get to the gym for several months, you will notice your performance is not what it was when you were going consistently. SEO works the same way. In order to continue seeing results and strong rankings, you have to keep up on your digital marketing campaigns; and, search engine optimization is no exception.Back to Index
Is it true that search engine optimization is dead?
There is no shortage of people saying that search engine optimization (SEO) is dead. With social media platforms growing rapidly and tons of pay per click (PPC) advertising opportunities on these and other platforms, many speculate that SEO is a dying need. The smart businesses and the best digital marketing agencies are still investing in search engine optimization. Until there is a time we no longer use search engines like we do, currently, in a drastic manner, there will always be a need to have high, relevant placements in their rankings. Another huge advantage of SEO is, unlike paid ads where costs fluctuate and it ends as soon as you stop your campaign, search engine results will always provide a “free” source of traffic that continues coming in again and again.Back to Index
Is it worth investing in search engine optimization?
As time consuming and multifaceted search engine optimization might be, you will reap the rewards with the help of a local expert digital marketing agency. The more time and effort that is put into your search engine optimization campaigns, the greater the outcome for the long run. As advertising costs keep going up and up as more people turn to paid advertising, you can still be competitive with a better fixed cost search engine optimization and digital marketing campaign.Back to Index