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Technology Site Digital Marketing Campaign
A company in the technology industry niche had a site that they wanted to use to build their authority and credibility in the niche. There are always new innovations and releases of cutting edge technology all the time. In effort to grow their brand, they came to Columbus Web Consultant to keep their site up to date and become the “go-to” resource in the industry. The site was redesigned to help them increase the ease of updating while keeping a great user experience and grow their visibility through digital marketing.
Hard To Update Site Resulted In Poor Search Rankings
Columbus Web Consultant knew that the technology niche site was already getting some results with a small following. They were not getting the authority they wanted. A website overhaul that allowed easier updating and an increase in subscribers was the first step. A pay per click advertising budget was set and the site was marketed on social media to gain brand awareness and followers; as well as, a reputation management campaign that used reviews and citation building to strengthen their authority.
Technology Site Digital Marketing
Having an online presence helped the technology site show longevity, but they weren’t getting the engagement they wanted. After the site overhaul, Columbus Web Consultant began a social media and reputation management campaign that focused on building their brand in a competitive market. Their SEO campaign focused on keyword phrases with high search volumes, but less competition. With 559 new keyword phrases showing them in the results they saw an increase in new unique visitors by over 5,222%!
The website redesign gave them a site they could easily up date
Increased subscribers with a newsletter that allowed them to market directly
SEO focused on long tail keywords with less competition and high search volume
Grew brand awareness with social media and reputation management campaigns
Realistic expectations created with in an extremely competitive market
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA MANAGEMENT
ON PAGE SEO
OFF PAGE SEO
SOCIAL MEDIA MARKETING
LOCAL DIGITAL MARKETING SERVICES
We Build Beautiful Websites That Are SEO Optimized
Columbus Web Consultant is a search engine optimization company and website design firm in one. We take a holistic approach with your marketing dollars that includes a website that will make your customers say “Wow!”. Website traffic from people who are already looking for your products will be better converted. We help you show what you have to offer to the right person, at the right time, with a professional image that will increase the overall perception and reputation of your brand.
We Help Businesses Get More Leads Online Using Digital Marketing
Our digital solutions puts you in control of your campaign by monitoring your website traffic, keyword rankings, inbound leads, social media reach, and monthly goals. Experience a new level of communication by seeing all of your stats in one place for your campaign. Gauge your investment and watch it grow month over month.
We Send Highly Targeted Traffic Utilizing Digital Advertising
We can research, launch, and manage your digital ad campaigns. 80% of your ad campaigns performance is based on the website landing page you’re sending the traffic to. This is why we focus on the landing page experience on our websites and have an expert understanding of paid advertising. We’re certified and will manage the landing page experience for you as well.
We Keep Your Brand Top of Mind on Popular Social Media Platforms
Columbus Web Consultant keeps your brand in front of the customers that matter the most on social media. Using brand awareness campaigns paired with content production, we can help your business get the eyeballs it needs. We help research, strategize, implement, manage and report on your social media campaigns.
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Just 3 Steps To Get You Higher Rankings, More Traffic, and More Leads!