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Digital Marketing FAQ
- What is digital marketing?
- What does digital marketing do?
- Would there be a benefit to my business with digital marketing?
- What is the biggest mistake digital marketing can have?
- How often should I update my website?
- What is mobile marketing?
- What is content marketing?
- How do you build a content marketing strategy?
- What is a blog and do I need it?
- What content should be created for digital marketing?
- How often should you create new content or a blog post?
- How long should your content be?
- How do you get people to engage with your content?
- What is search engine optimization (SEO)?
- Why is search engine optimization important?
- What is a local search engine optimization campaign?
- What are keywords in regards to digital marketing and SEO?
- How do search engine rank web pages?
- How do you get other sites to link to or mention your site?
- In digital marketing, what is PPC?
- What is sponsored content?
- What is inbound marketing?
- What is automated digital marketing?
- Why is data driven marketing so important to businesses?
- What is performance driven marketing?
- What is a digital marketing funnel?
- What is conversion rate optimization (CRO) when it comes to digital marketing?
- What is interactive content?
- Why is social media important in marketing?
- What social media platforms should my business use?
- How can I manage my business’s online reputation?
- In digital marketing, what are lead magnets?
- Has the effectiveness of email marketing diminished?
- Does my business need to have videos?
- What is a call to action (CTA) in digital marketing?
- What is Google Analytics?
- How long does a digital marketing campaign take in order to see results?
What is digital marketing?
Digital marketing is considered the marketing of products or services using digital technologies on the internet. Smart phones, tablets, computers, and other internet connected devices are used to promote and market potential customers and clients. There are multiple channels that are used for digital marketing including websites, email, social media, search engines, and apps.Back to Index
What does digital marketing do?
Digital marketing is designed to enhance brand awareness, drive website traffic, and increase website traffic. These marketing campaigns are developed, implemented, and managed to promote a company or individual and their services and products. It is recommended that for web design, strategy, ad creation and copy, email marketing, and other digital marketing services that an expert or consultant with a specialty in these areas is used.Back to Index
Would there be a benefit to my business with digital marketing?
Since digital marketing allows you to laser target your audience, it would be beneficial to any business. Content, social media, and the search engines will help grow exposure and recognition for your brand. It utilized the key medias that consumers use first thing in the morning and through all hours of the day.Back to Index
What is the biggest mistake digital marketing can have?
The goal is to increase leads to convert into sales with any marketing that is done. However, it is a common mistake for businesses to be too “cocky” or “salesy” in their marketing efforts. As any good digital marketing agency would tell you, your goal is to build a customer centered approach that does not come across as if you are only trying to sell to them. Another big mistake is not continuing to contribute to your channels. Starting and stopping marketing efforts can be detrimental to continued success with your campaigns.Back to Index
How often should I update my website?
Any marketing efforts should start with a website that is optimized for performance and user experience. With that in mind, it is important to update your site regularly. Search engines and visitors alike, love fresh and updated content that is current and relevant. It is also recommended that you do a complete revamp or redesign of your website every couple of years, since the internet and search engines are always changing.Back to Index
What is mobile marketing?
As I am sure you know already, mobile phones have become the most used piece of technology on the planet! Mobile marketing is digital marketing that includes mobile optimized websites, mobile applications, and messaging. Since people are on their phones for many hours a day, this is the closest you can get to your customers, even if it is just with a simple text. All businesses need to utilize mobile marketing if they want to stay connected with their customers and not get beat out by their competition.Back to Index
What is content marketing?
Content marketing is defined by Oxford as: “a type of marketing that involves the creating and sharing of online material that does not explicitly promote a brand, but is intended to stimulate interest in its products or services”. Even though this form of promotion is not a direct ad, it does help grow your brand’s awareness. It will lead to more traffic, leads, and sales; even though it doesn’t explicitly market like an ad would. The content that is distributed is, in general, free for people to engage with (for example: blog posts, articles, white papers, etc).Back to Index
How do you build a content marketing strategy?
As with any important marketing, an outlined strategy will help you with you digital content marketing. In order to have an effective campaign you need to define your goals; know your audience; focus on your niche; track and analyze results; listen to your customers; and grow your content. Don’t forget, your customers and employees can really help you amplify your content and “spread the word”.Back to Index
What is a blog and do I need it?
The word blog is short for weblog. Blogs were originally online journals or miniature sites for people to record and share their writing, stories, and opinions. Blogs have changed and grown over the years into a way to promote and market brands, products, and services. Unlike distribution through different outlets for images, podcasts, and videos, you have complete control over your blog. This makes it an essential digital marketing tool to market content.Back to Index
What content should be created for digital marketing?
There are many different types of digital content that is shared online. There is not one type of content that should be created for your campaigns; but, it is important that what you do make is relevant and useful to potential customers. Interactive content: mini-sites, articles, blog posts, infographics, courses, newsletters, case studies, videos, and ebooks are very useful mediums to share your digital marketing content.Back to Index
How often should you create new content or a blog post?
If you publish a new post or content every single day, you can actually hurt your content marketing efforts. Although it is important to create new content frequently, you want your visitors to have time to engage with your posts. Any newly published content will show up above older content and push it down the list, which can make it harder to find for people and less relevant to the search engine. The rate at which you publish content varies by industry and niche. It is recommended that you create new content or posts every one to weeks minimum or no more than two or three times a week maximum, as a good rule of thumb.Back to Index
How long should your content be?
Although, the debate for content size will forever be a heated one, there is a good rule of thumb to follow when creating and marketing digital content. Long form content works great for websites and blogs because the search engines and visitors like the substance it provides and it can help increase your credibility and expertise. Short form content is best for social media channels because people are already bombarded with a ton of different content on these platforms. While on social media, it is easy for people to get distracted as they zip through posts; so, you have a better chance for them to read your content if it is short and to the point.Back to Index
How do you get people to engage with your content?
Any content that you create for your digital marketing campaigns, you want to have people read, listen, or watch to it. Just like with sales copy, you want to have strong, intriguing headlines that get people interested in reading more of what you you have to say. With this content, you shouldn’t want to just get more visitors, your end game should be to get more subscribers, followers, likes, etc. This will help you grow your online reputation which is extremely important to your sales in the long run.Back to Index
What is search engine optimization (SEO)?
The definition of search engine optimization, also known as SEO, is “the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine”, according to Wikipedia. From online reviews to content marketing to citation building and more, many different pieces are put together for successful SEO campaigns. There are two major types of SEO that most businesses focus on: local and national.Back to Index
Why is search engine optimization important?
With over 91.5% of all traffic going to the sites listed on the first page of Google’s search engine results, you can see how important it is to be listed on the first page, according to Chitika. Google stated that, “39% of purchasers say the were influenced by a relevant search before they made their purchase”. SEO has become more and more important to making sure you can be found online above your competition.Back to Index
What is a local search engine optimization campaign?
Local search engine optimization (SEO) campaigns are designed to be an effective way to market your local business online. It helps local customers find products and services that are promoted by local businesses when they search for them. Social profile pages, citations, links, and local content are signals that search engines rely on to provide relevant results to people doing local searches.Back to Index
What are keywords in regards to digital marketing and SEO?
Keywords are, to put it simply, what people type in when they search. Search engines use these keywords and phrases to help find relevant content that matches the intent of what someone is searching for. When you are developing your campaigns with a digital marketing agency, one of the first things to focus on is what keywords you want to target. You will want to focus on keyword phrases; often called long tail keywords; that are targeted to your niche in your area when doing local search engine optimization.Back to Index
How do search engine rank web pages?
Eleanor Roosevelt once said, “If life were predictable it would cease to be life and be without flavor.”. This is how Google and the other large search engines work by not providing us with the exact answer to how they determine a site’s rankings in their results. However, the experts agree that relevancy and authority are a large factor in the search engine’s algorithms. All of the major search engines give us best practices and basic guidelines for what they look for; but, it is unlikely they will ever tell us everything that goes into their algorithms.Back to Index
How do you get other sites to link to or mention your site?
We know that getting links to our sites is very important for people and search engines to find it. If you work on consistently creating content that is worthy of mentions and links, it will happen naturally, how the search engines want. You can also create relationships with influencers in your industry and look for opportunities to be a guest poster on influential blogs.Back to Index
In digital marketing, what is PPC?
Pay per click is what PPC stands for. Digital marketing agencies use PPC advertising to help businesses grow their brand recognition and increase leads. Just like with any other form of advertising there is a fee for these ads; but, you only pay the fee when an ad is clicked. All of the major social media platforms, search engines, and sites offer PPC advertising models. These ads can be specifically shown to the demographics and regions you want in a laser targeted manner.Back to Index
What is sponsored content?
Content that is paid for by an advertiser in an online publication, like an editorial, and intended to promote a product or service offered by the advertiser is considered sponsored content. This may include infographics, videos, blog posts, articles, and more. Online sponsored content is often used as part of digital marketing campaigns because consumers often look at sponsored comment more than a traditional advertisement.Back to Index
What is inbound marketing?
As you know traditional outbound marketing is placed in front of customers in hopes of fighting for their attention. Inbound marketing uses relevant, helpful content through digital marketing channels to attract customers to a business’s products and services. When your content helps fix problems or address concerns for your potential clients, it will build trust and expertise for your business to gain you more qualified leads.Back to Index
What is automated digital marketing?
“Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.” is Wikipedia’s definition. To summarize, these are the tools digital marketing agencies use to help streamline the process of marketing to current and potential clients. They help with the effectiveness of your marketing to make sure the right content gets to the right people at the right time.Back to Index
Why is data driven marketing so important to businesses?
Knowing all the ins-and-outs about your customers (who, what, where, why, and when) helps you maximize your digital marketing campaigns. This allows you to know what works and what doesn’t; allows you to personalize messages; and reach the right people at the right time. Lowering your marketing costs and increasing your return on investment (ROI) can be a benefit of data driven marketing.Back to Index
What is performance driven marketing?
Similar to commission only sales, performance based marketing is when you pay for certain actions (for example: clicks, leads, sales, et al). With the right tracking tools, you can have measurable conversions with your online digital marketing. Performance driven marketing is great for business that don’t have a large budget to spend on marketing their brand; and, they are looking for a good way to decrease cost per acquisition and increase the return on investment (ROI).Back to Index
What is a digital marketing funnel?
Like a traditional marketing funnel, digital ones start out at the awareness stage and work down to the purchase stage. The funnel slims down as only the people most interested or likely to buy are moved further down the funnel. An example might be a visitor signing up for a newsletter; move forward to getting more information about a product; then they sign up for a free trial; and, finally they upgrade to a paying client.Back to Index
What is conversion rate optimization (CRO) when it comes to digital marketing?
Increasing the percentage of visitors to a website that turn into customers or take a desired action on a site is conversion rate optimization (CRO). By optimizing your conversion rate, you get move value or revenue per visitor, acquire more customers, and grow your business. Adding video, changing images, moving your call to action (CTA) placements, et al are examples of CRO techniques.Back to Index
What is interactive content?
Any website content that asks your customers to participate in more than just watching or reading something is considered interactive content. Things like assessments, interactive white papers, calculators, quizzes, et al help educate, entertain, and engage your visitors. Once completed, your visitors are provided with results that they are more likely to care about because it provides a personalized experience.Back to Index
Why is social media important in marketing?
Billions of people use social media for multiple hours every single day. These platforms are an important assets to businesses for them to build exposure, grow their brand, and interact with their customers. You can respond and monitor your online reputation with social media sites which will help you increase traffic and sales to your business.Back to Index
What social media platforms should my business use?
Everyday there are more and more social media platforms being created and going the way side. Knowing what demographics your business wants to target will help you determine which of these is right for you. As a basic rule of thumb, it is recommended that you have an active presence and complete profile on the big four social media channels: Facebook, Instagram, Twitter, and LinkedIn.Back to Index
How can I manage my business’s online reputation?
Unfortunately, you cannot erase bad reviews online that people make that can hurt your reputation. You are able to respond to any comments made about your business online, whether they are positive or negative. It is important to respond to all of these to show your customers that you care; and, that you take an active role in growing your brand, both the positive and negatives, in a professional way.Back to Index
In digital marketing, what are lead magnets?
The best digital marketing agencies will create lead magnets to help attract potential customers for your business. A lead magnet is an incentive that is given to a visitors to collect contact information from them. Ebooks, courses, checklists, videos, coupons, trials, etc can be given to people in exchange for information (for example: email address, phone number, mailing address, et al) to be able to market to them in the future.Back to Index
Has the effectiveness of email marketing diminished?
Business and individuals rely on email for communication more and more. Email offers a private, reliable, and personal way to market to potential clients and current customers, too. Email still rains king over social media for these reasons. You can also have people grant you permission to market to them by having them opt-in to such things as newsletters or e-zines (digital magazines).Back to Index
Does my business need to have videos?
Business that include videos on their site see high click through rates (CTR), increased conversion rates, and more engagements. This will allow you to utilize the potential of another of one of the largest platform online, YouTube, to market your brand. Video can also offer a great return on investment (ROI) because it can be shared across multiple platforms by a digital marketing agency.Back to Index
What is a call to action (CTA) in digital marketing?
As defined by Oxford, a call to action (CTA) is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive”. A good example of a is “Buy Now” or “Click Here”. Most of these prompts are in the form of a button or link.Back to Index
What is Google Analytics?
Google Analytics provides you with free tools that help you analyze and follow data about your visitors across multiple platforms (website, video, advertising, social media, etc). It is one of the most powerful tools in the industry; and, it provides detailed in depth information into three main categories such as acquisition, behavior, and conversions.Back to Index
How long does a digital marketing campaign take in order to see results?
If you are playing the “short term, immediate result” game, then paid digital marketing campaigns (such as PPC) should produce results right away for you. If you are playing the “long term, lasting results” game, then it can take six months to a year to start seeing the full strength of results. Short game “paid to play” digital marketing campaigns can offer quick results; but, the results end as soon as the ads stop. The long term “persistence and patience” or SEO method, will offer continued results long into the future; and, there is virtually no continued costs to the work you have already done.Back to Index