As the best digital marketing agencies will tell you, also, a search engine optimization (SEO) expert will help you grow your site efficiently and the right way. Although, there are some basic SEO things you can do yourself, you will not only be looking at dozens of hours a week doing them, you will have to constantly keep up-to-date on the changes in the algorithms the search engines use. If your SEO is done wrong, you can get your site penalized and actually do more harm then good in the eyes of the search engines. This is why it is important to hire a SEO expert who keeps up to date on the trends and changes of the search engines.