Pay per click advertising should be utilized as part of any digital marketing campaigns. These PPC ads can provide immediate visitors to your site. Within a matter of hours, you can have an advertising campaign online that has visitors clicking on your ads and being directed to your site. This type of advertising, PPC, is ideal for new websites or sites that have little to no exposure. The benefit of PPC advertising is the immediate results they can produce, whereas digital marketing campaigns like search engine optimization (SEO), may take time for the results to be fully seen. However, the disadvantage of pay per click advertising is that as soon as you stop running an advert the traffic stops immediately; but, other campaigns, like SEO, will continue to rank your site and bring in traffic without additional or continued costs. Professional digital marketing consultants and agencies will be able to show you the value and need to run both campaigns to reach your site’s full potential and benefits of online marketing.