As any ethical or reputable digital marketing agency will tell you, they can not guarantee your rankings in the search engine results, even with search engine optimization. As stated so eloquently by MOZ, “Given the incongruous nature of ranking fluctuations and the fact that ranking in a particular position on a given machine at a single point in time says very little about the future or even the present, it’s no wonder that savvy SEO firms stay away from the guarantee.”. Digital marketing agencies are not politicians; so, the good ones do not make promises they can not keep.