Most businesses have traditional operating hours that are set the same every day of the week. There are hours that no one is there able to answer calls, take messages, set appointments, sell anything, et al. A website, however, is never closed and always open. It is open for business 24 hours a day, 7 days a week, and holidays, too! With over 81% of people doing research online before they make any purchasing decisions, it is important to have an online presence; and, a website is the perfect place to start.