As with any marketing campaigns, a digital one has similar objectives and steps. Identifying your audience is key. Not everyone will be viewed as qualified for your products or services. See what social media platforms your prospective customers use the most. Define what type of content and a schedule that will align with your targeted audience. Columbus Web Consultant can help you create a voice for your brand that gives it character and uniqueness. This is probably one of the most over looked and important steps. If you put a little bit of personality in to your social media engagements, people will be able to relate better; and, in turn they will be more likely to engage back with shares, likes, etc.