The short answer is: everyone! Over 90.3% of the developed world has access to internet through a mobile device or broadband, it is safe to assume nearly everyone is online in some form or another. It isn’t only the younger generations that use the internet, people of all ages and demographics do research online to discover businesses; find products and services; setup entertainment plans, keep in touch with family and friends; et al. Your clients and customers expect you to be online; and, your competitors already are.