Zero personality will easily kill engagements with your social media channels. Everyone has their own persona and style that they put into their profiles, your business should be no exception. It is critical that your posts and pages have a unique personality that closely matches your audience and your brand. If you look at the Wendy’s twitter wars with competing brands, you can see the huge amount of engagements that get from other followers by adding a little humor to their accounts. This will make you seem more like a friend to others instead of a robot or business trying to sell them something.