The goal is to increase leads to convert into sales with any marketing that is done. However, it is a common mistake for businesses to be too “cocky” or “salesy” in their marketing efforts. As any good digital marketing agency would tell you, your goal is to build a customer centered approach that does not come across as if you are only trying to sell to them. Another big mistake is not continuing to contribute to your channels. Starting and stopping marketing efforts can be detrimental to continued success with your campaigns.