Retargeting pay per click advertising is quickly becoming one of the most necessary forms of advertising to increase exposure, grow brand awareness, and achieve higher returns on investments. Have you ever noticed that the advertising that appears through your apps on your phone or even on your social media feeds show products that you have recently looked into buying? This is retargeting. When a person visits a website to research a product or service, it is tracked with a pixel or cookie (a little snipet of code that identifies a visitor). Then, when you are on other sites or apps, these advertisers can show you the same (or similar) products or services you might be interested in based on what you have shown interest in before. Retargeting is, by far, one of the most effective ways to use pay per click advertising because these people that are now targeted with your ads have already shown interest and a strong intent to purchase.