Pay per click advertising (also known as PPC ads), according to Oxford is “(on the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to host website when a user clicks on to the advertisement”. We are all familiar with what ads look like online. The most common and popular method for monetizing the use of these ads is for an advertiser to get paid for only when someone clicks on the advertisement. Although this is not the only way to charge for ads, it helps companies who advertise feel they get more value for their efforts. Your local pay per click experts, will help you setup and optimize your pay per click campaigns to get the highest return on investment (ROI) possible.