Pay per click fraud; also known as click fraud; is always something you should watch for when you are running any type of advertising. Click fraud happens when an automated script (like a bot), a computer program, or a person pretends to be a “real person” visits a platform that advertising is displayed on and clicks on an ad without having any interest in the actual advertisement. Nearly every platform has different measures and security features in place to try to prevent pay per click fraud on their respective platforms. As with all aspects of technology, they are always changing and coming up with new ways to get around these safe guards. Be mindful and have your pay per click marketing expert keep an eye on your advertising campaigns to keep an eye out for any activity that seems suspicious.