Your local digital marketing agency may want to include paid traffic as part of a campaign to gain more visitors and generate more leads for your business and it’s website. Paid traffic is when someone who lands on a site is brought their by an advertising campaign. There are different ways of getting paid traffic such as banners, video ads, pop ups, etc. Pay per click (PPC) advertising is one of the most common forms of providing paid traffic to a site. Unlike, organic traffic that is gained through search engine optimization (SEO), paid traffic starts and stops only when you are paying for advertisements to run.