Just like with traditional search engine optimization (SEO), local SEO focuses on increasing a website’s rankings in the search engines, but in a geographical area. Local businesses, such as ones that offer services locally, often do not need to rank nationally or globally for keywords and phrases. This would bring visitors that, these local businesses, could not provide services to. More and more people are searching with a “geo qualifier” (i.e. city, zip code, near me, et al) to find services and businesses that are local and close to them. It is important for a business that offers locally specific services to be find locally by potential, local clients.