Search engine optimization (SEO) is like your membership to the gym. If you don’t go to the gym for a couple of days, you may not notice an immediate decline in your performance; but, if you don’t get to the gym for several months, you will notice your performance is not what it was when you were going consistently. SEO works the same way. In order to continue seeing results and strong rankings, you have to keep up on your digital marketing campaigns; and, search engine optimization is no exception.