Most people would think that having a large number of followers is a good measurable to show success with social media. However, if all of these followers are not engaging with you or you with them, it doesn’t matter how many followers you have. It is “social” media after all, so be social. In addition to posting fresh content, talk to and respond to your followers. Answer their questions; @mention people in your posts; and retweet, like and share their content; because, this will help you seem human and not just someone who wants to try to sell them something. Remember, nurture and engage!