Although all of the major social media platforms are free, there are still a lot of opportunities to grow your business with paid options. Paid social media marketing can provide a great marketing tool because you can laser focus your ads to the exact audience you want. As with any paid advertising, there is an investment that is involved; and, you should evaluate your plans and goals before taking on any digital marketing campaign. In addition to the advertising that goes on through out the sites, influencer marketing has become a common practice on them, too. Influencer marketing can have a great return on investment if your business is looking for that type of hyper-engagement that comes from a paid relationship with the top “movers and shakers” on these sites.