There is no shortage of people saying that search engine optimization (SEO) is dead. With social media platforms growing rapidly and tons of pay per click (PPC) advertising opportunities on these and other platforms, many speculate that SEO is a dying need. The smart businesses and the best digital marketing agencies are still investing in search engine optimization. Until there is a time we no longer use search engines like we do, currently, in a drastic manner, there will always be a need to have high, relevant placements in their rankings. Another huge advantage of SEO is, unlike paid ads where costs fluctuate and it ends as soon as you stop your campaign, search engine results will always provide a “free” source of traffic that continues coming in again and again.