If you publish a new post or content every single day, you can actually hurt your content marketing efforts. Although it is important to create new content frequently, you want your visitors to have time to engage with your posts. Any newly published content will show up above older content and push it down the list, which can make it harder to find for people and less relevant to the search engine. The rate at which you publish content varies by industry and niche. It is recommended that you create new content or posts every one to weeks minimum or no more than two or three times a week maximum, as a good rule of thumb.