As with any pay per click advertising on any platform, Facebook costs are no different. The prices range from tens of cents to hundreds of dollars depending on competition, quality or value of advertising, and other important factors. It is estimate, though, that the average cost per click on Facebook’s platform ranges from fifty cents a click to two dollars in most industries. Remember, that this is an average. Higher end products or services (for example: lawyers and roofing) that have high competition and higher ticketed offerings also have higher advertising costs.