Although, the debate for content size will forever be a heated one, there is a good rule of thumb to follow when creating and marketing digital content. Long form content works great for websites and blogs because the search engines and visitors like the substance it provides and it can help increase your credibility and expertise. Short form content is best for social media channels because people are already bombarded with a ton of different content on these platforms. While on social media, it is easy for people to get distracted as they zip through posts; so, you have a better chance for them to read your content if it is short and to the point.