To start pay per click advertising, you need to first get an advertisers account approved on the platforms that you want to advertise on. Depending on the platform and the details you provide, this may take a couple of weeks to get approved. While waiting on approval and after you are approved, you will want to have your pay per click marketing expert focus on doing research to determine what your strategy should be: find keywords, target demographics, develop advertisements, etc. Once you have your advertisements approved and you have them live on sites to be seen by visitors, you can start tracking their performance. Traditionally, within two to four months of running pay per click advertising you can see if this way of advertising is right for your company or if the people managing your advertising is doing it right.