If you are playing the “short term, immediate result” game, then paid digital marketing campaigns (such as PPC) should produce results right away for you. If you are playing the “long term, lasting results” game, then it can take six months to a year to start seeing the full strength of results. Short game “paid to play” digital marketing campaigns can offer quick results; but, the results end as soon as the ads stop. The long term “persistence and patience” or SEO method, will offer continued results long into the future; and, there is virtually no continued costs to the work you have already done.