To purchase pay per click advertising, it is first recommended to use a pay per click marketing expert who knows all the “ins and outs” of the business. The steps that are necessary to purchase advertising is to first apply and get approved for an advertising account on whichever platforms you want to advertise on. Once you have an advertiser account approved, you need to submit your adverts for approval before they will publish them on their platforms. This entire process is made to protect the advertising platforms, the publishers who run the ads, the consumers, and the companies that are advertising. They want to ensure value and the legitimacy of everyone involved so that everyone is happy with the end results.