Any content that you create or develop for your digital marketing campaigns, you want to have people read, listen, or watch to it. Just like with sales copy, you want to have strong, intriguing headlines that get people interested in reading more of what you you have to say. With this content, you shouldn’t want to just get more visitors, your end game should be to get more subscribers, followers, likes, etc. This will help you grow your online reputation which is extremely important to your sales in the long run.