Eleanor Roosevelt once said, “If life were predictable it would cease to be life and be without flavor.”. This is how Google and the other large search engines work by not providing us with the exact answer to how they determine a site’s rankings in their results. However, the local search engine optimization experts agree that relevancy and authority are a large factor in the search engine’s algorithms. All of the major search engines give us best practices and basic guidelines for what they look for; but, it is unlikely they will ever tell us everything that goes into their algorithms.