Traditional physical products and services can be sold online through websites. Besides offering a great resource to sell, these sites offer an opportunity to educate your clients about your products, services, and brand. You have the opportunity to explain your plan to ease their pains and solve their problems. As any of the top digital marketing experts would tell you, by providing valuable information and resources, and nurturing your leads, you will get more engaged visitors who are more likely to become clients and customers. This should be your goal on your website as well as social media platforms. Don’t just pitch this or that to visitors. Offer them valuable, helpful, engaging content that increases your authority and brand recognition that has a human like personality to it.