Your website can collect information from your visitors and bring you new leads and subscribers. By offering a way for people to show interest in your products and services with different inquiry methods, you allow them to reach out directly to your business to show their interest. Offering newsletter sign-ups on your website gives you an audience that is targeted and interested in more information from you. Your newsletters and emails should not always be pitching a product or service to subscribers. You should use it as an opportunity to provide value and nurture your leads. Include industry relevant news, helpful tips, and other useful resources that keep the readers involved and subscribed to your email marketing campaigns. Your email marketing campaigns can be automated to save you time and effort and deliver your message at the right time to the right people.