National and international businesses benefit from online advertising the same way local businesses do, too. Pay per click advertising is not limited to “the big dogs” like Super Bowl commercials, for example. Smaller or locally based businesses can achieve the same level of success! When you have your local pay per click managers setup your PPC campaigns locally, you can target the right people in your area. These local digital advertising campaigns help you reach the specific audience you want to target; grow your brand awareness and recognition; help converts potential clients and customers into buyers; increase profits and sales; and the campaigns are easily optimized and refined based on your specific needs and goals for your company or organization.