Traditional or organic search engine optimization (SEO) is good for large brand and companies that do business nationwide or even internationally. Local search engine optimization has a geographical component to it that organic SEO does not necessarily have. Most businesses that sell products or services only on a local level should focus and utilize the benefit of local SEO. There is a benefit to local campaigns for businesses both large and small because it helps focus growth on a local level in areas where they offer products and services to customers.