The big underlining theme that is preached often with any of the best digital marketing agencies is that content is king! It is extremely important to users and search engines alike. Although, it is possible to rank a website with content alone, using other search engine optimization techniques along with your content will grow your reach and rankings faster. In order to rank with content alone, you also need to have a strong authority in your niche to get tougher, more competitive keywords to rank well in the search engines. This means social credibility, backlinks, guest posting, et al are very important, too.