Keeping up with trendy hashtags, breaking news, and even great memes and sharing them on your social media profiles will help your profiles and pages have even more of that human feel to them. It is a great opportunity to build your brand off the buzz that flows around the latest news and trends. Just remember, to be careful when it comes to anything that might be deemed controversial or political. You don’t want to do anything that would turn people away from your pages and profiles.