Why the promise of number one rankings in the search engine is hard to resist, no company can guarantee you top placement organically with search engine optimization; because, they do not control the search engine’s ever changing algorithms. “You don’t know the trust cost of something, until you hire an amateur.” There are many schemes out there for SEO that can get you worse off then when you started. Google, and other search engines as well, will actually penalize a site that it feels is trying to trick them into ranking a site higher. This can include being blacklisted or “sand-boxed” to where your site is extremely deep into the rankings it cannot be found or removed altogether from their results. Make sure that the digital marketing agency you use is doing things the right way for the long game. SEO is a marathon not a dash.