The Name Diesel and The Story Behind a Nickname
Back in 2003, while creating and helping grow a local bar and restaurant he was asked if he had any nicknames. Not having ever been given a nick name better than “Small Fry” in elementary, when the owner of the business asked him if he had ever been given one he replied, “No”. The owner decided, after several hours of pondering it over, to give him the nickname Diesel.
When you meet a guy with the nickname of “Diesel”, the stereotype is of a a large, muscular guy like a trucker or mechanic, someone the size of a fridge! If you haven’t met our founder yet, you will notice he does not meet the stereotype for the nickname he was given. In fact, quite the opposite which is why the nickname has stuck ever since. The name he was given at birth is rarely used any more, even by his own family.