Everyone is talking about optimization a website for Google. Sure, Google does own a big chunk of the traffic. And they tend to deliver more traffic than everyone else. But don’t forget that there are other major players around, such as Yahoo. Although Yahoo doesn’t deliver as much traffic as Google, it is still able to send highly targeted traffic. 10% of traffic coming from Yahoo is still 10%. The traffic is still worth something. For sure, 10% is better than nothing. So what do you have to do to rank well in Yahoo?
Tip 1: Well organized links.
Unlike Google, Yahoo pays a lot more attention to the internal structure of your website. External links still count, but that is not the main emphasis. You can have a site ranking well in Yahoo with just a few back links. But if your internal linking structure is disorganized, you are going to find it hard to rank well in Yahoo.
Being well organized means you must have a clear linking structure. Try to adopt the hierarchical structure. Also, include a site map to ensure that Yahoo crawls and indexes all the web pages.
Tip 2: Use anchor texts for Internal links.
When creating links, make sure you use proper anchor texts for your internal links. Your anchor texts must contain your target keywords. For instance, if you link to another page on your site, and that page is about “traffic generation”, then your anchor texts must say “traffic generation”. In addition, internal links allow search engines to find your content more easily.
Tip 3: Use primary keywords in title tags.
This works for Google as well, but it’s very important for Yahoo. Use your primary keywords in the title tags! With this little tweak, you can easily move to page 1 or 2 of Yahoo. Yahoo looks at your page title as well as your Meta tags closely to determine the theme of your site. Make it easy for Yahoo and you will be rewarded with higher search rankings.
Tip 4: Use search engine friendly URLs.
Forget about fanciful URLs with query strings. Use search engine friendly URLs that contain your main keywords. Most of the open source CMS does this for you automatically. If you are not using a CMS, just rename your static HTML files with the keywords in the file names.
Tip 5: Write naturally, and post high quality unique content.
Yahoo places a lot of emphasis on relevancy. Don’t bother to stuff keywords in your content. Instead, write naturally, as if you are writing for a human reader. The quality of the content is very important. If you can post unique content that is valuable, Yahoo will love your site!
Tip 6: Be patient.
Finally, be patient. Yahoo takes a lot longer than Google to index a site. Some webmasters have commented that it takes as long as three months for an entire site to be indexed. If you have a site with a clear and concise linking structure and high quality content, all you have to do is to be patient and wait for Yahoo to index all the pages.