What Is Local Optimization?

Are you familiar with the internet marketing technique search engine optimization (SEO)? As a natural method for drawing traffic to your website, SEO has become as commonplace in web design and online content development as flyers are to pizza restaurants. Similar to SEO, local optimization is a powerful tool for reaching potential customers regardless of the size or scope of your company. Local search optimization is a free form of web marketing that focuses on attracting prospective customers through your online visibility in Google Maps and business listings. Alternatively, SEO is a process by which you improve your search engine rankings through carefully constructed web articles that are keyword rich. So, more specifically, what is it and what can it do for you?

In fact, local search engine optimization does not focus entirely on maps or business listings, but because it is all about improving your local visibility, these outlets are among the most targeted. Considering your online habits and imagine yourself trying to find a movie theatre near your home. You do a quick search and you are shocked to find there are several million results; but realistically, how many of those results actually grab your attention. If you are like most internet users, you might only pay attention to the top 5 search results. So here is the purpose of local optimization. Through careful website construction that includes a local profile, your company or personal website can appear in the top 5 search engine ranking.

Local SEO is particularly useful for small businesses. Because you can carefully target and optimize your website, you can more easily attract customers in your local area. Unlike other web marketing techniques, local search optimization is available even to the smallest fish in the biggest sea. Many web design and internet marketing firms can assist you in developing a website that draws on local optimization to increase your company’s visibility. Local optimization is especially important because we live in a web based world. Gone are the days when we turn to the print advertising to find a listing for a local company. Today, we all turn to the internet, and if your website is lost in a sea of competitors, you are not likely to draw customers.

Indeed, local optimization has been gaining ground for years. Search engines recently started to display search results alongside maps with local results so that we can more easily find places of interest in our immediate area. As local results continue to be integrated into search engine results, the importance of local optimization is only going to become more evident. Moreover, local optimization allows search results to be more relevant to the users meaning that your page views will come from individuals with a high motivation to seek out your product or service. Truly, local optimization gives your company website unparalleled access to new clients.

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