You’ve created your website but you don’t have any traffic. Everybody has told you that the big emphasis is on google. Google this and google that is all you ever hear or read about. But now MSN has created a new search engine called Bing but you aren’t exactly sure how that works or even compares to google. Do you do the same things for google that you would for Bing or is there a difference? If you already have plenty of traffic from google then you are probably thinking that you aren’t concerned about Bing. But you should be concerned. If you are reading this then you should realize that every customer you get whether from MSN, Bing or Google helps bring traffic to your site. And whoever has the most traffic wins.
How is Bing different from Google? It is different because it wants quality content. You should make sure that whatever you use is not rehashed or copied from someone else. That is simply not going to work. If you are going to use PLR then you need to change it up so that it isn’t seen as repetitious. If you are writing the content yourself that is going to make your site stand out from everyone else as it will be unique. The content that you use should be written in words that your target audience would choose and use in their searches.
Make sure that there are many ways that traffic can get access to your site. This can be accomplished through backlinks, articles, link exchanges or marketing ads. These links needs to have keyword density. The more the merrier. Whereas google places more weight on the links and keyword density coming in to a site Bing does not. You don’t also don’t have to worry about whether or not you’ll get sandboxed for doing something you shouldn’t have as Bing isn’t so concerned about the age of your site. You’ll get traffic much easier. And when something is easier you can get a higher search ranking.
Although there are many differences, some of the same actions that you do for google you’ll need to do for Bing to improve your SEO for MSN and Bing. If your article title doesn’t include your keyword you need to change it. Location tags are always helpful but just make sure they are cohesive to your content. Any anchor texts are given a higher priority than page rank so make sure you make use of it. Also for ease of Bing’s program your URL should be in lowercase.
The caveat warning to Bing is that you need to already have some traffic from Bing in order to take advantage of it. When you get at least six to eight percent total traffic you can start to incorporate some of the differences stated above. Not only will you now have plenty of traffic from Google, but you’ll start to see an increase in traffic by using the search engine optimization tips for MSN and Bing.