While a large number things about the Internet have changed since it first caught fire in the late 1990’s, a little things are still the same. Maybe they have evolved somewhat, but they are still the most effective ways you can expand your online marketing reach. The two items that are particularly important to your current and future success are SEO campaigns (or search engine optimization) and link building. What is the difference between these two forms of online marketing? Why is it important to have each? And how can you plan better to ensure that your efforts are not in vain? These are all questions that you must have the answers to before beginning.
1. What is the difference?
With link building, you are establishing associations with outside sources in an effort to promote specific web pages on your site. A link bait piece is a good scenario of how to build links. Say that you run a web site devoted to the flooring needs of home and property owners. If you want to looking people in this community to start talking about you, then you need to come up with a little great topics that people interested in your subject area will find compelling. For the scenario included, consider the title “15 Bizarre Flooring Designs.” People interested in reflooring their home, or in finding the right look for their new property, will be drawn to this article, and will likely tell other friends on social networking outlets. Since people tend to have friendships with individuals they share commonalities with, it’s only a matter of time before the traffic builds quickly.
With search engine optimization, you are tailoring your content and site verbiage for the search engines. The requirements for this are growing more advanced all the time, but people still use keywords and keyword phrases to find the information they need, so it is important that you use them in the development of content. But it’s more important that you focus on the message rather than the numbers of times you have used a phrase or keyword.
2. Why is it important to have each?
Without keywords, search engines won’t agree how to find you, and without link building, peoples won’t see the value in what you have to say. The balance between the two is separate but equal.
3. How do you plan them?
The best thing you can do is focus first on link building pieces. Get the groundwork laid for compelling content first. Outline your pieces so you agree they will be more than basic SEO fluff. Once these factors are established, work to include keywords once per 75 to 100 words, and you should see results turn in your favor.