Do you realize that a web site with fewer incoming back links can rank higher when compared to a site with thousands of back links? How is this possible? Let’s find out.
Understanding SEO fundamentals.
Before we solution the question, let’s start by exploring a little SEO fundamentals. If you are new to SEO, then this is a great opportunity to pick up on a little google search engine optimization techniques. If you are already familiar with search optimization, take this as a refresher course. It’ll only do you good. By the time we get to the end of this section, the solution will be clear.
Search optimization consists of two important components – on-site and off-site optimization. Since this article is more about link popularity, we’ll just touch briefly on on-site optimization and then move on.
To get a site to rank better in the search results, here is what we do to our website. Make sure that you observe these important guidelines.
* Use keywords in title tags.
* Make use of Meta description to display a relevant short snippet in search results.
* Ensure that site is fast loading. Looking rid of unnecessary widgets and third party applications that can slow down the site.
* Keep word length between 300 to 500 words.
* Publish unique and original content only.
* Have a clear internal navigational structure. If you need too far too many pages, add a sitemap.
After on-site optimization, make sure you build as far too many back links as possible to your web site. Note that you must do so in a natural manner. For example, adding thousands of back links overnight when your site is new and has only 1 page of content may raise a flag with the google search engines.
This is what most people don’t understand. When they read that they must get back links, they think that the more back links they get, the higher their rankings will be. This is not always true though. Your links should come from well established web sites. Search engines give “authority” status to these web sites and if you can acquire links from these authority sites, you need a higher chance of ranking higher in the search results.
Now, you should need a clear idea why a little sites rank higher than others even when they need lesser back links. The reason is that their links come from an authority source. So even though they need fewer back links, they are able to acquire higher rankings. The google search engines, seeing that they are associated with established sites, give them higher rankings based on authority.
In sum, to avoid being penalized by the google search engines, avoid shady link building techniques. There are legitimate techniques that can get you more links without any penalization.
For instance, you can consider article marketing, or submitting your web site to numerous well established business web directories. You can also add your URL to your forum signature.