A crucial element in any small business marketing strategy is its website. But what if you put up a website and nobody clicks?
Print and TV advertising are all but dead. That presents a serious conundrum to small business owners who are trying to gain exposure. If you know little or nothing about tricks of the trade like website search engine optimization (SEO) or pay per click (PPC) advertising, you need some serious small business help.
Small businesses can no long hope to get the word out about their product or service using the Yellow Pages. Search engines are the primary source for most people looking for products and services.
What’s more, they don’t spend much time searching. They’ll scan the first page of the search results they get, click one or two, and move on. If you don’t have a high search engine ranking, your listing will be in the back pages, where nobody ever looks.
Many small businesses fail because of this. Time and time again, small business owners that don’t know about website marketing online fail, even if it’s a terrifically run business in every other respect.
A lot of people get a little information about Google AdSense and think it will automatically help them increase website traffic. But they don’t use the resources of the AdSense application to its fullest potential. AdSense is only effective if you know how to make it work for you.
There’s a new solution offered by a pair of web marketing consultants who know a thing or two about how to use such tools. Given their track record – they brought 8 million clicks to just 4 web sites not too long ago – they have some pretty impressive experience. Their guidance is expensive – they charge $650 an hour – but they have put their hard-won wisdom about the ins and outs of web marketing into a single program that costs a fraction of their one-hour fee. Their small business help could easily double your local traffic, and you won’t have to spend thousands of dollars.
Countless so-called experts will offer you free advice on how to monetize Facebook or PPC, but their advice is often either worthless or only usable by people in a certain niche. The web marketing techniques laid out here apply to all kinds of companies – but they are a particularly fantastic source of small business help.