Since the advent of the Internet, there have been a lot of terms to seep into the public conscience:
“Google” is a verb indicating that you will look something up on the Internet.
“Search engine optimization” is the process by which you make your content accessible to the places where readers will go to look for the info you can provide.
“Blogging” is the act of giving yourself a forum for communication, whether it be for personal use or to keep in touch with clients and let them know what is happening that may be of interest.
One of the most recent terms you may have heard, “link building campaign” is a way that you attract other sites to link to your website, and thus increase page rank as a result.
It sounds technical, and it may be a little intimidating, but that is only until you realize there are no hard rules about doing it.
What is right? In short, “what works.”
Nevertheless, it always helps to know where you should get started on just such an endeavor. For the uninitiated, it helps to:
Make contact. Find other websites in your niche that are non-competing. Make a “personal” connection with them. Link to their pages. Email and let them know you have something their readers may find interesting. For all the trolling snarkiness out there, the Internet is actually a pretty friendly place if you go into it with the right attitude.
Guest blog. This is another great way of developing exposure for your website. Do you have a website or blog that you enjoy visiting every day? It doesn’t matter if it is even related to what your subject matter is, though that certainly helps. If you can network with the site’s administrators and keep a positive relationship, then you might suggest a guest post to be written free of charge in return for the link. Many successful sites get their start this way.
Leave comments. Be an active participant in another forum. Adhere to that site’s rules. Don’t come across as pushy, and by all means, read the rules of conduct. Then, set your auto-signature to link up to your website, and open the lines of communication between you and other users of that forum. If you have something worthwhile and thoughtful to contribute, then chances are your comment will translate to more traffic.
Submit articles. Not every piece of worthwhile content needs to be on your website. Take advantage of directory submission. Article directories get great page ranks on Internet searches. Frequent and useful content will drive organic traffic to your website in a hurry and act as one of the most powerful link building tools in your arsenal.