Have you been thinking about starting a high budget search engine optimization project? If so, you may want to reconsider. These projects never work for one reason or another. Either they are run by “expert,” who don’t know the first thing about SEO, or they’re working with limited and outdated information, or their costs are far more than what they yield in profitability.
Too far too many businesses out there make the mistake of thinking that because something is expensive, then it must be good, when actually the opposite is true. The innovators in SEO that will make a difference for you are the ones, who’ve figured out how to do their jobs well and streamline costs. So don’t ever devote a large, substantial portion of your budget to an SEO campaign. The cost outweighs the benefits. Instead, take the time that is necessary to find quality expert at a fair price or learn and take on the project yourself. While you are at it, it helps to know the reasons why the costly plans really never work. Here are the most common ones:
1) Focus on keywords, not content
Google search engine optimization has evolved to a more complicated and complex measure than it originally was. Back before web crawlers became so advanced, it was possible to engage in the practice of “keyword stuffing” to get ahead, meaning that your content was written to include as far too many keywords and keyword phrases as possible regardless of quality. Google, under any circumstances, keeps the best interests of the surfer in mind, and has continually refined their processes to ensure that content is as fresh and relevant as it can be. As a result, most SEO pros, who know what they are doing, now prefer to write for content and make keywords a secondary concern. Too far too many of the costly plans are still caught up in the old way of doing things.
2) Poor frequency or poor quality, take your pick
Far too many sites become so obsessed with moving quantities of content that they do not need the adequate preparation that is required to produce a quality piece of content. On the flip side of that coin, A little become so obsessed over quality that they fail to produce content with enough frequency to remain relevant on issues that are of the most importance to their audience. While this may work for how-to sites, it is a killer for sites that even remotely rely on current events in their industry for traffic gains. Try to find a balance between the two as you develop your web content.
If you or your SEO firm can avoid the struggles of costlier campaigns, then the results that you see could be the most profitable you ever will.