A press release is a powerful publicity tool that is used by large and small businesses to bring awareness to their company or products. A well written release makes an announcement about your business in a newsworthy fashion; television networks, radio stations, magazines, newspapers, and online resources all publish press releases that contain interesting stories. Business owners therefore can use this type of marketing to share relevant stories while bringing attention to their company or brand.
All businesses can tap the true value of a well written PR, which is essentially a thinly veiled advertisement. Release can announce a new product or service; they can be used to announce you’ve won or been nominated for an award; this type of announce can advertise or promote an event; and they can even highlight market research or company changes. A fresh and exciting release can even go viral, and when they’re done right, can attract traffic to your website, enhance company visibility, give your company credibility, and even help to build your brand. Indeed, as online marketing is becoming more and more important, the release can be great addition to Search engine optimization and Internet marketing strategy in general to help you improve online visibility.
Regardless of your industry or the size of your company, press release distribution is an important method for getting coverage in trade journals, magazines, blogs, and other publications directed at your industry. Moreover, this type of marketing is inexpensive compared to other forms. Once key media members have received your announcement , your story will basically be self-propagated. Compared to paid advertising campaigns, PR can be equally as effective but much more affordable, especially for small business owners.
As already mentioned press releases not only boost your company’s visibility, but they also give you credibility. It will let your customers know who you are and what you’re about, but they can also provide an unparalleled opportunity for you to show your expertise. A well formulated press release can help you gain the trust of your customers while representing yourself as a source of valuable information to the media. More importantly, the best press releases can spread like wildfire. In a short period of time, your story can be shared by other websites, blogs, and media publications that will ultimately all attract customers to your business.
Finally, good PR help show that you are at the forefront of your industry. By sharing news about your company, its products and/or services, and the progress your company is making, you can establish yourself as a leader in your industry. You can highlight your successes and set yourself apart from your competitors.
So, if you’re asking yourself if press releases can help your business, the answer is yes. Any company will appreciate the benefits of a well written press release, which ultimately will make your brand more visible in the marketplace.
Vadim Kotin works for a marketing group in Vancouver. http://www.vnwebsolutions.ca/