When it comes to search engine optimization, experts agree that a good SEO campaign often has backlinks generation as one of its cornerstones. Every incoming link from other websites to your website is considered a vote of endorsement. The more backlinks or inbound links the website has, the better its position in search engine rankings.
Backlinks actualize relationships among websites. When a website has useful and similar content as with other sites, or has something valuable to say or offer, other sites may refer or link to the website. The natural buildup of backlinks signifies the deepening relationship between the concerned website and others.
The more websites that “like” the site, the better. This is because well-liked sites are noticed by search engine spiders, rewarding websites with higher ranking. Inbound links, when deployed wisely through a clever SEO campaign, can even land websites on the first pages of Google.
Search Engines and Backlinks
Because of the propensity of search engines to factor in the presence of backlinks in their rankings, many search engine optimization campaigns are geared towards increasing the number of backlinks for websites. SEO emulates the process of organic relationship-building among websites by establishing as many backlinks as possible.
Search engine algorithms also consider the value or quality of backlinks. The most valuable links come from highly-ranked websites or authority sites. Another valuable backlink comes from sites of the same niche as the target website, because search engines are influenced by niche websites’ common keywords.
Search engines also examine the anchor text of the backlink to evaluate its relevancy to the website’s content. The consistency between anchor text and website content is also highly-favored by search engines.
Although the actual algorithms that search engines use to evaluate websites is not known, search engine optimization packages are implemented based on the above assumptions.
SEO campaigns with the objective of increasing quality backlinks to websites can follow some simple guidelines:
1. Get the links from authority sites. These are the sites that are listed in the first 5 to 10 pages of search engine results. A search for the keyword of the website will result to a list of these highest-ranked websites. Establishing inbound links from these sites guarantees a rapid rise in one’s own ranking.
2. Be active in niche forums and blog sites. Niche sites often form their own communities online, exchanging tips and information. Becoming a member of community forums or commenting on blog posts are also effective ways to establish backlinks. SEO campaigns conducted in such forums or blogs should be honest, useful and informative, or run the risk of being banned or removed from the community, losing the all-important backlink as a result.
3. Create a blog that provides useful information to readers about the keyword or product. Referring to the target website in every blog post, using keywords as anchor text, is also one way to generate backlinks steadily.
4. Avoid black-hat SEO that can lead to search engine banning, such as engaging in paid linking schemes or link farms.
Effective search engine optimization campaigns should not only rely on backlink generation to improve website rankings. There are many other SEO techniques that, when packaged together with backlink generation, will give good results.