Article marketing is a very popular and cheap form of advertising, increasing the business authority and the market impact in a specific field of activity. Article marketing is defined by the writing of web content around some very specific keywords and the submission of these materials in web directories. Even if it has increased in popularity with the upsurge of the Internet, article marketing is by no means new; in fact, it has been used in combination with mass print for decades. Here is how it works!
Newspapers often print articles written by businesses that provide free material for the publication on the one condition that the contact information be specified too. This arrangement works perfectly for everybody involved. For instance you can read about how to prepare your home and garden for winter just before the cold months begin, and such content is offered by a business that deals in insulation systems. There are hundreds of similar examples for article marketing, and the strategies are used worldwide.
On the Internet, web developers post articles in a similar way, enjoying a double benefit: first of all publishers get access to free content while the business owner takes advantage of very cheap advertising. You don’t have to pay for article submission to web directories, since these sites make profit from advertising with Adsense most of the time. And the more articles get posted, the higher the website popularity and the traffic ranking.
Article marketing is also closely connected to search engine optimization, since a lot of web content is written around the main keywords that define a business on the market. Article marketing materials target niches with very relevant readers, and have the highest chances of generating profit. Hundreds if not thousands of articles thus attract a lot of web surfers and eventually lead to an increase in sales due to the backlinks included in the informative content. With a backlink, reference is being made to the business website.
Article marketing works with social networks like LinkedIn and Facebook that provide the right environment for the propagation of materials. Quick business exposure is normally the aim of advertisers who rely on article marketing, but the risk that comes with it consists in the reduction of the quality level. Even if good quality content attracts more web visitors, not everybody actually manages to keep the standards up Too bad for them!